Category: Blog

COLOR THEORY & FRAMEWORKS CURRICULUM

COLOR THEORY & FRAMEWORKS CURRICULUM

This one-day workshop features the complete Color Theory & Frameworks Program, including all three courses in one dynamic day!  The program is designed to refresh, explore, and advance critical color knowledge aspects pertaining to products, brands, and built environments.

Color fundamentals, key psychological and conceptual considerations to strategic color decision-making, color forecasting methodologies, and the leveraging of future color trends are all topics that will be reviewed. Participants will also enjoy a special viewing of the Color Association’s one-of-a-kind private archive collection which includes color forecasts dating back to the organization’s inception in 1915.

This special offer is particularly suitable for color professionals and executives who are interested in stimulating and further anchoring their foundational color knowledge to improve their color design and strategy decisions. Students will also benefit from the program and, as an added incentive, we offer half-off the tuition to current students.

 

This program encompasses our popular three-consecutive courses, including:

Color Basics 

This module looks to refresh and advance your color theory knowledge, reviewing and analyzing the importance of basic as well as complex color concepts.  These concepts include: optics and light, complex and simulations color contrast, color blindness and color vision, harmonies and disharmonies, and color interplay as some of the central color notions that make up the foundational knowledge that anyone working with color must have. This module serves as the stepping-stone on which more complex color knowledge can be built. 

Color Psychology 

The psychology behind color preferences and associations has attracted quite a bit of research and practitioner attention over the years.  Research looked to understand why people are more relaxed in green rooms, as well as how it is that weight lifters are at their best in a blue gym. Brand affinity and differentiation are also connected to color-emotion associations, as color seems to carry a strong emotional reaction. This module acquaints you with the volume of research in the area, discussing universal and individual aspects of color psychology and their implications for color strategy and design decisions. 

Color Forecasting Theory

As the economic climate becomes increasingly more challenging, being able to forecast colors that consumers are looking for is even more important.  Color forecasting is both an art and a science; this course will explore both sides of the forecasting process and different forecasting models. Topics covered will include a review of color forecasting history, the challenges associated with forecasting, the various methodologies used by forecasters, and the use of forecasts in industry. This module’s take-away will help redefine how you approach and utilize color forecasts in an effective manner.

COLOR BEST PRACTICES & APPLICATIONS

This one-day workshop features the complete Color Theory & Frameworks Program, including all three courses in one dynamic day!  The program is designed to refresh, explore, and advance critical color knowledge aspects pertaining to products, brands, and built environments.

Participants will also enjoy a special viewing of the Color Association’s one-of-a-kind private archive collection which includes color forecasts dating back to the organization’s inception in 1915.

COLOR BEST PRACTICES

This special offer is particularly suitable for color professionals and executives who are interested in stimulating and further anchoring their foundational color knowledge to improve their color design and strategy decisions. Students will also benefit from the program and, as an added incentive, we offer half-off the tuition to current students.

This program encompasses our popular three-consecutive classes, including:

Color in Context

Making evidence-based color decisions requires much more than creative intuition.  In this increasingly global world, understanding the role that culture and commercial context play in color design decisions is critical to the successful introduction of products and offerings. Topics covered will include a review of color in culture (within multiple geographies), color in context (product, brand, or built environment), and color in industry (effective color palettes). Reviewing real-life examples, this module offers the benefit of acquiring knowledge of key color design consideration, as well as addressing how these lessons can be applied at work. 

Color Branding

In today’s business environment, color becomes a critical component in creating memorable presence of brands. Illustrated through case-studies examples and best practices, issues like visual identities, the impact of changing technology and the going-to-market via virtual distribution channels will be discussed. Sharing expertise and using the vocabulary of color to communicate an emotionally inspiring brand story, this module will re-establish and further advance your visual color understanding and tools and it will provide frameworks by which you can assess as well as improve branding through color.

Color Forecasting Application

Applying color forecasting to the design of products, brands, and environments has often been a challenge for designers. This module is designed to advance your ability to work as a color forecaster and/or utilize others’ color forecasts, improve your color forecasting processes, and validate color forecasts. A comprehensive color forecasting methodology, that can be applied immediately at work, will also be provided.

Elementary School Advantage 2002 – Windows 95/98/me – Retail Box

From publishing and illustrating their own stories to exploring the West in a survival adventure, kids ages 8 and older will get a taste of a wide variety of subjects in Elementary Advantage 2002. Engaging activities cover grammar, spelling, reading, social studies, geography, science, basic math, fractions, and beginning typing. A junior encyclopedia customized to this age group makes learning come alive with articles, images, Web links, and more.

Customizable features include user-controlled navigation and self-paced study, progressive levels of complexity, and progress reports. There are reference materials, including notes, libraries, and glossaries, as well as multimedia features such as audio, video, photos, 3-D-rendered images, and animation. The instructional puzzles and games come with adjustable skill levels to reinforce academic content. The program is hassle-free with easy installation and use, simple, streamlined navigation, and it allows you to track each user’s scores and progress.

Boost grades and strengthen skills in 10 core subjects with the most complete study resource. Engaging multimedia, interactive tutorials and arcade-style activities combine learning and fun. Math, science and grammar have never been so captivating and accessible

Grammar

  • Learn the rules of grammar and how to read like never before!
  • More then 6,000 words and phrases
  • Exciting games featuring adjustable skill levels
  • Word identification, sentence completion, rhyming, phonics and parts of speech

Spelling

  • Get a head start on spelling and vocabulary skills with activities, games and puzzles!
  • Word recognition, association and accuracy
  • Over 1,000 words in a fully interactive spelling bee
  • Completely customizable vocabulary lists

Reading

  • Develop reading comprehension and deductive reasoning.
  • Hidden facts, clues, and progressing levels of difficulty
  • Over 200 reading selections in either timed or un-timed environments
  • 500 definitions for more advanced words

Writing

  • Express creativity and imagination through writing!
  • Build creative writing skills and foster language development
  • Enhance stories using illustrations, background, stamps and other art tools
  • “Publish” your story with page layout options and editing tools

Social Studies

  • “Go West” on one of history””””s greatest adventures!
  • An experience involving travel, trading, hunting and survival skills
  • Full soundtrack and nearly 200 speaking characters
  • Hundreds of photographic and 3D rendered images

Basic Math

  • Expand essential math skills for success in school and beyond!
  • Fast-paced arcade-style games provide fun math practice
  • Tutorials cover multiplication, division, decimals and more
  • Numerous problem sets and multiple levels of play reinforce lessons

Fractions

  • Gain a thorough understanding of fractions!
  • Four animated activities realistically depict fraction concepts
  • Lessons include identifying, ordering, equivalency, and multiple representation
  • Multiple levels of play with a diagnostic help feature

Geography

  • Cross the globe on an amazing journey!
  • Use cultural and landmark clues to achieve your goals
  • Become familiar with new cities, states and countries
  • 16 videos on the interesting people and wildlife of the world

Science

  • Explore the amazing world of science behind technology!
  • Hundreds of fact-filled animations bring science to life
  • Familiar gadgets illustrated and explained in fascinating detail
  • Renowned inventors from 700 B.C. to the present

Beginning Typing

  • Boost typing speed and accuracy with this fun and challenging program.
  • Four arcade-style games
  • Customizable features lets you personalize practice sessions
  • Build vocabulary and language mechanics while increasing typing proficiency

BONUS! Junior Encyclopedia!

A powerful new multimedia encyclopedia and homework assistant designed especially for children ages 8-11. This comprehensive reference tool includes a plethora of authoritative entries, more than 2,870 photos and illustrations, and multiple video and animation files. Search easily for information; store and attach notes with a simple click of a button!

System Requirements:

  • Pentium 200 MHz or faster processor
  • Microsoft Windows 95, 98, or Me
  • 32 MB RAM
  • 100 MB hard disk space
  • 4x CD-ROM drive
  • 800 x 600, 256-color video card
  • 16-bit sound card

Colorado Business Bank Enters Agreement with CXM Digital Marketing to Expand Client Base, Managed Leads

CXM Digital Marketing Group, a rapidly-growing online marketing agency, is pleased to announce an agreement with Colorado Business Bank (CoBiz Financial) to assist the bank in generating new leads and turning them into profitable client relationships.

To generate fresh leads and convert them into clients, CXM assisted the Colorado Business Bank, a business-to-business local bank, with the monthly workshops and networking events they were offering to grow their client base. To facilitate their client, CXM:

  • Set up an online event system for a series of monthly workshops, which included e-invites, online registrations, and reminder emails.
  • Implemented an automated system to follow up with event attendees to schedule a time to meet, eliminating the need for individual responses from bankers or an administrator.
  • Managed leads, including tracking their location in the sales funnel, using Customer Relationship Management software.

About Colorado Business Bank

Colorado Business Bank has locations throughout the Denver-metro area and in Vail, as well as in Colorado Springs and Ft. Collins. They’re focused on the financial needs of the community and staffed with banking professionals empowered to make decisions and deliver personalized products and services.

Colorado Business Bank is part of CoBiz Financial, a multi-billion-dollar financial holding company (Nasdaq: COBZ). Their customers can take advantage of the COBIZ family of financial services to guide them through all stages of their financial lifecycle – both personally and professionally.

Employees at Colorado Business Bank will tell you they are proud to work for a company that offers a comprehensive benefit plan; a friendly, fun environment; and that gives generously to our local communities.

About CXM

Headed by founder and CEO Patrice Barber, CXM Digital Marketing Group is an international inbound marketing firm that creates winning strategies for social, digital, and content marketing to increase brand-awareness, online conversion, and client retention. The Denver-based firm incorporates monthly e-marketing services with a cloud-based integrated marketing platform to connect marketing to sales for increased conversion. Over half their clients increase online reach by 25 to 100 percent within a few months.