CXM Digital Marketing Group, a rapidly-growing online marketing agency, is pleased to announce an agreement with Colorado Business Bank (CoBiz Financial) to assist the bank in generating new leads and turning them into profitable client relationships.
To generate fresh leads and convert them into clients, CXM assisted the Colorado Business Bank, a business-to-business local bank, with the monthly workshops and networking events they were offering to grow their client base. To facilitate their client, CXM:
- Set up an online event system for a series of monthly workshops, which included e-invites, online registrations, and reminder emails.
- Implemented an automated system to follow up with event attendees to schedule a time to meet, eliminating the need for individual responses from bankers or an administrator.
- Managed leads, including tracking their location in the sales funnel, using Customer Relationship Management software.
About Colorado Business Bank
Colorado Business Bank has locations throughout the Denver-metro area and in Vail, as well as in Colorado Springs and Ft. Collins. They’re focused on the financial needs of the community and staffed with banking professionals empowered to make decisions and deliver personalized products and services.
Colorado Business Bank is part of CoBiz Financial, a multi-billion-dollar financial holding company (Nasdaq: COBZ). Their customers can take advantage of the COBIZ family of financial services to guide them through all stages of their financial lifecycle – both personally and professionally.
Employees at Colorado Business Bank will tell you they are proud to work for a company that offers a comprehensive benefit plan; a friendly, fun environment; and that gives generously to our local communities.
Headed by founder and CEO Patrice Barber, CXM Digital Marketing Group is an international inbound marketing firm that creates winning strategies for social, digital, and content marketing to increase brand-awareness, online conversion, and client retention. The Denver-based firm incorporates monthly e-marketing services with a cloud-based integrated marketing platform to connect marketing to sales for increased conversion. Over half their clients increase online reach by 25 to 100 percent within a few months.